Craig Kiessling

REMOTE SEO PRO

Craig Kiessling's Bio:

Craig Kiessling's Experience:

• Technical SEO Manager at Know Agency

  August 2021 - October 2022 | Atlanta, GA (remote)

  Reporting to the CEO, I get into the technical SEO weeds. Working with code and content management systems, I apply fixes and optimizations from technical SEO audits. I also meet with clients to advise on best practices, explain certain issues, concepts and tactics and more. Bright Edge, Deep Crawl, SEMRush, Screaming Frog and other tools help me to help the clients.

• SEO Specialist at InterCoastal Net Designs (ICND)

  March 2016 - September 2018 | Ocean Isle Beach, NC (Remote / Telecommute - Atlanta, GA)

  A focus on SEO for 10+ clients and over 100 billable hours monthly within ColdFusion and PHP (WordPress) environments, involving SEO, Analytics, Content Ideation, Social and more

• Country Online Marketing Manager (with SEO) at Hewlett-Packard Asia Pacific Pte Ltd

  October 2002 - June 2007

  o Raised Web-Generated revenue across country SMB Portals in South East Asia by 40-60%, within a 12-month period due to Online Marketing efforts. o Strategic Planning, Initiation and Managing Execution of web and eMarketing (online, internet & email marketing) campaigns for the SMB & Enterprise sector in Singapore, Indonesia, India & Thailand o Conceptualized & Initiated execution of program to equally distribute visibility of various Business Unit's products on portals o Designed, Developed & Managed execution of eDMs (electronic direct mail marketing), Promotions & Special Events Pages, Micro-sites, Links & Chicklets; all as supporting and achieving various SMB campaign objectives o Ensured fresh content for site & eCommerce applications was up to date, using CMS, HTML, CSS, JavaScript, SQL and more. o Used various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics & Conversions (Omniture & Coremetrics) o Liaised directly with CRM & ERP associates to achieve full CLM (closed-loop marketing), from ensuring accuracy & completeness in customer database and targeting the audience, to loyalty programs, Opt-ins and personalization. o Migrated old portals into new standards of design & development, ensuring usability and structure o Facilitated New Product Introductions online o Managed partners & vendors in collaborating on projects o Re-developed and Maintained SMB portals and updated online Product Catalogues o Helped facilitate various customer incentive rewards programs within Singapore o Lead presentations and meetings to highlight achievements and discuss escalations o Served on various project planning and execution boards for various aims, including Web 2.0 involvement, such as blogging, SMO, etc. o Continuously improved operating processes, keeping in mind budget (and individual & team targets), so as to lower cost and improve ROI.

• Consultant at CSKnet

  January 1998 - January 2002

  Worked with diverse clients to: o Conceptualize, Initiate and Manage online web, Internet & email Marketing campaigns o Lead & Coordinate various aspects of Online Acquisition & Retention Marketing efforts designed to drive site traffic. PPC (pay-per-click), SEO (search engine optimization), SEM (search engine marketing), Affiliate programs, Portals, Comparison Shopping sites, Affinity sites, & other media-based business building activities. o Analyze metrics of marketing campaigns, web sites & portals (SEO, usability, keywords, structure, lead generation, customer database, etc.), create reports, and consult on effective strategic solutions for better ROI (Coremetrics, Omniture, etc.). o Consulted, advised & implemented proper roadmaps to standards, usability, accessibility, cross-browser compatibility, etc. o Advise on content for lead generation, retention, return visits, lead conversion, SEO, SEM, eCommerce, SMO, etc. o Develop entertaining yet informative newsletters and collateral materials with HTML, PHP, MySQL, CSS and other development technologies o Explaining & Offering high bandwidth/low bandwidth options o Full life-cycle local and web-based application development o Site maintenance and communication establishment Sample list of clients: Six Continents Hotels, Warranty Corporation of America, Grizzard, Homestore, EzGov, J. Walter Thompson, Andersen Consulting, Golden Key, Physical Training Traditions, TechBios, Salvation Army - Florida, WebUseNet, E-Staff, C. Dickens

• Interactive Communications Lead at Integratec

  June 1995 - December 1998

  o Initiated company website development to improve communications, using HTML, CSS, JavaScript, PHP & MySQL o Ensured website was up to standards, including accessibility, usability, cross-browser compatibility, etc. o Facilitated inter-departmental communications via reports, newsletters, etc. o Crisis Management in day-to-day escalations o Managed team of over twenty customer service representatives o Prepared reports based on sales and Customer Service Representatives

• Consultant - SEO, Online Marketing, SMO and more at CSKnet

  January 2007

  Consulted with diverse clients on Online Marketing strategies, Research, Reporting, Analytics, eCommerce consulting, SEO (Search Engine Optimization), Web 2.0, SMO (Social Media Optimization), Front-end development using HTML, CSS, PHP, MySQL, JavaScript, CMS, (with cross-browser compatibility, usability, accessibility, standards, etc.) Clients: Twenty-Six Two Marketing Agency Worked with clients in Singapore, such as Joshua Consulting Group, Omniface & Grassland Express Tours, to provide in-depth Competitive Analysis, advice & Implementation of enhancements to web presence, activities and processes, and manage flow of enhancement for SEO (Search Engine Optimization) o Consulted, Advised & Implemented strategies for Competitive Research, Benchmarking, SEO, SEM, SMO, Reporting, Development, Blogging, Content Management Systems, Online Marketing efforts and more for various clients o Sampling of clients include: M9 Solutions, Ankle & Foot Centers of Georgia, Rilko Kids, LimeDot, Christian City, ChoicePoint's IRM (Identity Risk Management), National Disability Lawyers, 755 Club, etc. Definition 6 Initiated in-house SEO process with aligned Analytics (Google Analytics & Coremetrics) Central Equine Consulted & Implemented Full Life Cycle Marketing strategies & techniques, competitive landscape benchmarking, monthly analytics (Google Analytics & Coremetrics) and competitive progress reports, keyword research, offsite strategies, etc. PATHS Atlanta o Designed and Developed Digital Presence and strategy website, and provided webmaster-ing o Competitive Research & Benchmarking, analytics SEO, Content Management o Video Production & Marketing, & blogging o Increased overall traffic by 200%

Craig Kiessling's Education:

• The University of Georgia

  1991 – 1995

• Roswell High School

  1986 – 1990
  Graduate

Craig Kiessling's Interests & Activities: